Why hire an SEM Consultant?
SEM, or search engine marketing, is generally used to describe the paid efforts of search engine marketing, which typically take form in Pay Per Click (PPC), retargeting, AdWords, Cost Per Click (CPC) etc. In contrast to SEO, SEM has the ability to increase your website traffic more quickly, but it still takes time. This is typically achieved by increasing your cost for additional ad exposure, higher-priced PPC efforts, and the like.
The biggest mistake that small or growing businesses make when it comes to SEM is not understanding how to utilize search engine marketing properly. SEM consultants can ensure that your campaigns are set up properly and avoid errors from no tracking and therefore no insight into your ROI to more complex issues no bidding strategy, poor ad copy and/or landing page testing.
If you hire a freelance SEM consultant on Weyk Global, you can expect a person that is knowledgeable of all channels of SEM, but can also work within your budget to maintain and/or grow your online presence.