Why hire a User Experience Research Consultant?
UX is a continuum that begins with UX research and ends with UI design. The research part of the UX continuum is defined as an action where you investigate something systematically. In UX Research, you apply various techniques in order to add context and insight into the design process.
Research is needed to reach new conclusions, establish facts, and find problems. In addition, UX research will help you understand the users and their needs and identifies the requirements of the product. It's important to note that good research involves applying the right technique at the right time in the product development process.