Market Share

Achieve your growth goals with market share insights

Find out if the market is big enough to achieve your growth goals

New markets offer rich opportunities but understanding the size and strength of market demand is critical to tapping into them. Sizing demand might be burdensome, but using a data-driven approach can illuminate opportunities missed by competitors.

Our team estimates your market size and calculates the Total Addressable Market (TAM). It achieves this through custom economic modeling. Hanover Research also conducts secondary research and review applicable secondary domain sources, including financial filings and relevant market data.

Target your growth plans at the most in-demand markets

Target

Locate and focus your efforts on markets that have the biggest demand potential.

Assess

Analyze the size and elasticity of market demand.

Expand

Direct your efforts at the markets with the most attractive demand.

How it works: Market Share​

Estimate the Market Size

Through examining key market dynamics, we will model the total size of the market and assess the competitive landscape through an examination of key market dynamics, including:

  • Secondary domain sources like news articles, trade publications, company websites and investor presentations, industry reports, financial filings, and other relevant sources.

  • Relevant market data such as macroeconomic indicators, industry forecasts, etc.

Size the Total Market Opportunity

Using a Total Addressable Market (TAM) Analysis, Hanover Research will identify the total market demand for a product or service through custom economic modeling that identifies the totality of the market.

Make decisions with confidence, not guesswork

We provide high quality, custom research and advisory analytics through a cost-effective model that helps clients make informed decisions, identify and seize opportunities, and heighten their effectiveness.

Learn about our services

  • Ongoing research agenda adapts with your organization’s needs

  • Analysts with advanced research expertise

  • Annual, fixed-fee model delivers shared costs and benefits

  • Exclusive account and research teams ensure strategic partnership