REFLECT.IO

Overview

Reflect.io had been a Techstars company, and as a data visualization platform, they had experienced success through public relation efforts in TechCrunch, as well as being well-received by the Portland startup community. I was brought along, adjacent to their data scientist, to determine how to bring in new business in part due to growing investor concerns.

Through my work, as well as the work of a consultant that I sourced, we were able to use a host of advertising platforms to get a 2.8 multiplier in the value for every advertising dollar spent. We addressed opportunities in identifying IP addresses of the few dozen companies that were most likely to have a need or that we had already identified were using a competitive product at that time. 

https://docs.google.com/spreadsheets/d/1NZLvsIlW92PaLmo3c7sKEm0-yOyowGmVy6raQk8AcFc/edit?usp=sharing