SHAUN WHITE ENTERPRISES

Overview

Shaun White Enterprises includes a variety of sub brands from apparel at Target to an event titled Air and Style. Air and Style takes place in multiple cities every year. And a former colleague reached out as they were looking to make sure that they had a comprehensive, organic search and paid acquisition strategy along with an AB testing objective to increase revenue per website visitor. My role and responsibility started with identifying opportunities to increase visibility through the website, which led to the utilization of Optimizely to create variations of the purchase page where tickets and other products and services were offered. Through our efforts in a quick three-month contract and through the diligence and hours put in by the entire staff, I had requested a lot of changes which luckily led to a net increase in sales per person of $55 by using multi-variate strategies and allowing data to tell us which packages are more likely to get purchased based on location, IP address and device.