SWYM.IT
Overview
Swym was going through Techstars when I discovered the company. I was in the Techstars cohort in Seattle, working with another team and Swym contracted me to identify how to better understand the owners of Shopify and other shopping platforms' users to be able to recognize the best method of acquiring store owners as customers for Swym's enhanced eCommerce product. Upon receiving my contract, I immediately looked into where Shopify users sought out information and discovered that Shopify's forum was highly trafficked and had many questions and which the answer lied in Swym's product. We also used technologies such as BuiltWith to generate lists of websites that use Shopify, and after sourcing this list, begin outreach for a survey that would help us identify which market segments had the highest propensity to purchase add-on software for their eCommerce stores.